Yandy Smith-Harris Brings Yelle Skincare to Bloomingdale’s, Redefining Luxury Beauty

Yandy Smith-Harris, entrepreneur, activist, and television personality, is making a bold statement in the beauty industry with the launch of her Yelle Skincare line at Bloomingdale’s. This milestone marks a significant expansion for the brand, bringing plant-based skincare products specifically tailored to melanin-rich skin to a prestigious retail platform.

Yelle Skincare’s introduction at Bloomingdale’s is more than just a business move—it’s a celebration of innovation, inclusivity, and empowerment. The brand’s mission is rooted in creating high-quality, natural solutions that cater to the unique needs of Black and brown women, filling a longstanding gap in the luxury beauty space. Smith-Harris’s commitment to uplifting and addressing the skincare concerns of underrepresented communities sets Yelle apart as a leader in the clean beauty movement.

At the heart of Yelle Skincare is a philosophy of holistic beauty and wellness. The brand’s plant-based products, including topical treatments and ingestible solutions, are designed to promote radiant, stress-free skin while embracing the diversity of beauty. Ingredients like aloe vera, vitamin C, and other natural components are carefully chosen to nourish the skin without harsh chemicals or artificial additives.

The launch at Bloomingdale’s also serves as a moment of connection. During the pop-up events, fans and customers have had the opportunity to meet Smith-Harris and learn about the science and passion behind Yelle Skincare. Engaging directly with her audience, she has shared her entrepreneurial journey, inspiring countless individuals to pursue their own dreams in the beauty industry.

Smith-Harris, a mother, wife, and successful entrepreneur, embodies the balance of personal and professional life. Her ability to seamlessly integrate her family into her business reflects her belief that entrepreneurship is not just about success but about creating opportunities and inspiring future generations. At the Bloomingdale’s launch, Smith-Harris’s children played an active role in promoting the products, demonstrating her commitment to instilling an entrepreneurial spirit in the next generation.

This partnership with Bloomingdale’s positions Yelle Skincare as a significant player in the luxury beauty market. The move highlights the growing recognition of Black-owned beauty brands and their impact on the industry. Smith-Harris’s journey serves as a powerful example of what can be achieved when passion, purpose, and perseverance intersect.

The Bloomingdale’s collaboration is only the beginning. Smith-Harris is already planning more events, including the “Yelle for The Summer” initiative, designed to shine a spotlight on small beauty businesses. These efforts underscore her dedication to building a community that uplifts and supports one another, further solidifying her role as a changemaker in the industry.

For Smith-Harris, Yelle Skincare is more than a brand—it’s a movement. Her launch at Bloomingdale’s is a reminder of the importance of representation, innovation, and authenticity in the beauty industry. As she continues to break barriers, Smith-Harris is not only redefining luxury beauty but also creating a legacy of empowerment for Black beauty founders everywhere.

With Yelle Skincare now available online and in select Bloomingdale’s locations, Smith-Harris invites everyone to experience the brand that’s redefining what it means to glow.