Shaina Rainford does not fit the beauty founder archetype the industry likes to reward. She didn’t raise venture capital. She didn’t chase celebrity endorsements. She didn’t rush into national retail to validate the brand. And yet, in just over five years, she built Bask & Lather into a nine-figure business, largely on her own terms.

Cynthia Bailey has always been iconic, but this chapter is different. On the December 2025 cover of Black Beauty Founders, the model, beauty founder, and wellness advocate opens up about Glowissima, CB Vior, aging with intention, motherhood, and why beauty is a lifestyle, not a moment.

BBF Creators Watch is our editorial spotlight on creators shaping beauty culture beyond trends. This series highlights voices building with intention, community, and long-term impact. These are the creators founders watch, brands learn from, and audiences trust. Not because they are loud, but because they are grounded, consistent, and real. Our latest creator to watch, Aba Forewa, has been intentionally invited into spaces where beauty, culture, and community intersect. A dig

Beauty has officially emerged as the fastest-growing category on TikTok Shop, signaling a major shift in how consumers are discovering and purchasing beauty products online. According to Charm.io , beauty sales on TikTok Shop increased 73 percent year over year, reaching $2.3 billion in total sales. The growth positions beauty ahead of all other categories on the platform and confirms TikTok Shop’s growing influence in the beauty retail landscape. The data reflects TikTok Sho