BBF Creators Watch: Aba Forewa

BBF Creators Watch is our editorial spotlight on creators shaping beauty culture beyond trends. This series highlights voices building with intention, community, and long-term impact. These are the creators founders watch, brands learn from, and audiences trust. Not because they are loud, but because they are grounded, consistent, and real.

Our latest creator to watch, Aba Forewa, has been intentionally invited into spaces where beauty, culture, and community intersect.

A digital creator, storyteller, and community builder, Aba uses beauty as a pathway to connection, healing, and ownership. Her presence is felt both online and in rooms curated by brands, institutions, and cultural platforms that recognize her voice and perspective.

Through her personal platform, Aba Forewa, she shares honest storytelling centered on creativity, mental health, motherhood, and becoming. Her content is reflective without being performative, rooted in lived experience, and deeply aligned with the realities of Black women navigating growth in real time. Beauty, in Aba’s world, is not a destination. It is a practice.

That philosophy has led to invitations into creator-first spaces such as CultureCon, Harlem’s Fashion Row x Black Beauty Roster, Ulta Beauty brand experiences, and CoverGirl’s creators studio, where Aba has participated as a selected guest, VIP attendee, and beauty creator. These moments are not treated as milestones alone, but as full-circle affirmations of the work she has quietly built over time.

This intentional approach is fully expressed through ABAFIED, the beauty-based business Aba founded to extend her values into service. ABAFIED is intentionally built beyond aesthetics, operating at the intersection of beauty, emotional well-being, and community care. Through services, mentorship, and in-person activations, the brand restores confidence, affirms identity, and creates access for women often overlooked by traditional beauty spaces.

While Aba Forewa represents her voice, perspective, and lived experience, ABAFIED is the structured expression of that vision in action. Together, both platforms reflect Aba’s commitment to building sustainable, values-led community where beauty, truth, and ownership coexist.

Aba’s impact extends beyond digital spaces. She is a volunteer leader with Embrace Her Legacy (EHL), a nonprofit serving girls and young women ages 14–26. For two consecutive summers, she has led beauty and self-confidence panels, pouring into cohort participants around purpose, identity, and self-worth. Her work prioritizes access, consistency, and showing up in real ways.

She has also poured back into her community by vending with ABAFIED at Montgomery High School, her alma mater, during a Black History Month event led by the Black Student Union, supporting student-led initiatives through beauty and presence. As a vendor at beauty and wellness expos, Aba continues to create in-person spaces where beauty functions as connection, not consumption.

What makes Aba Forewa a creator to watch is not just what she creates, but how she moves. She is invited into rooms, trusted by brands, and rooted in community. Her work reflects a deeper shift happening in beauty right now. One where care is currency, service is strategy, and ownership is intentional.

BBF Creators Watch exists to spotlight creators like Aba. The ones shaping the future of beauty quietly, intentionally, and with purpose.

And Aba Forewa is just getting started.