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The Beauty Standard


Exclusive: LINA LENNOX Brings Its Organic Silk Hair Bonnets to Ulta Beauty and Target
Black Beauty Founders can exclusively report that LINA LENNOX, the organic silk hair bonnet brand founded by Angela D. Muth, launches on Ulta.com October 1 and Target Beauty Studio October 25.
7 days ago3 min read


Angela Muth Knows the Value Was Always There
The Blueprint profiles Angela Muth, founder of LINA LENNOX, on growing up in Germany, discovering the bonnet in North Carolina, bootstrapping a premium organic silk brand and turning hair protection into a category of its own.
Sep 216 min read


Larry Stansbury Has Been in the Room the Whole Time
Voices to Know profiles Larry Stansbury, the beauty and lifestyle writer turned content creator whose bylines run in Vogue, Elle and Essence. A Black Beauty Founders feature on his journey from a $500 move to New York to becoming one of the industry's most trusted voices, told through his own words.
Aug 197 min read


Two of the Five Biggest Indie Beauty Brands on TikTok Shop Are Black-Owned
Bask & Lather and Canvas Beauty accounted for nearly $50 million of the $512.8 million generated by the platform’s 25 top-selling indie brands. Both founders have appeared on the cover of Black Beauty Founders.
Jul 314 min read


The Queen of Sunscreen
National Sunscreen Day with Shontay Lundy and Black Girl Sunscreen
May 273 min read


Body Care Isn’t Catching Up — It’s Taking Over
Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.
Mar 313 min read


Olivia Hancock Is the Beauty Editor Black Beauty Deserves
Olivia Hancock is redefining what visibility looks like in beauty. As Senior Beauty Editor at Byrdie and founder of The Hue Report, she has
Mar 185 min read


How Tisha Thompson Turned Vision into LYS Beauty
Tisha Thompson didn’t wait for perfect timing. After years of learning the business from the inside, she took a leap that most founders woul
Feb 147 min read


The Future of Black Beauty: What Emerging Brands Need to Know in 2025 and Beyond
With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer
Jan 29, 20253 min read


2025 Beauty Trends: How Black Beauty Founders Can Shape the Future of Personal Care
The global beauty and personal care industry is heading into a revolutionary year in 2025, with exciting trends that every entrepreneur shou
Jan 11, 20252 min read
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