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The Beauty Standard


Pattern Is Bringing Curl-Conscious Thinking to the Flat Iron
Tracee Ellis Ross’s haircare company built its first straightening tool for curls, coils and tight textures, and the strategy behind it is a lesson in growing with the customer you already have.
2 days ago


Lisa Price Takes Carol's Daughter Back to the Kitchen With Lisa's Kitchen
The first collection since the founder reclaimed her brand is a four-piece scalp and edge care line, and its edge balm just won an Oprah Daily O-ward.
2 days ago


Mielle Brings Jalen Hurts and Will Anderson Jr. Into Its NFL Lineup
Nearly a year after becoming the NFL's first official textured hair care partner, the Black-founded brand is taking men's grooming to the field.
3 days ago


Exclusive: LINA LENNOX Brings Its Organic Silk Hair Bonnets to Ulta Beauty and Target
Black Beauty Founders can exclusively report that LINA LENNOX, the organic silk hair bonnet brand founded by Angela D. Muth, launches on Ulta.com October 1 and Target Beauty Studio October 25.
Oct 1


Angela Muth Knows the Value Was Always There
The Blueprint profiles Angela Muth, founder of LINA LENNOX, on growing up in Germany, discovering the bonnet in North Carolina, bootstrapping a premium organic silk brand and turning hair protection into a category of its own.
Sep 21


Two of the Five Biggest Indie Beauty Brands on TikTok Shop Are Black-Owned
Bask & Lather and Canvas Beauty accounted for nearly $50 million of the $512.8 million generated by the platform’s 25 top-selling indie brands. Both founders have appeared on the cover of Black Beauty Founders.
Jul 31


Rosemarie Cunningham: The Journalist Who Turned Her Hair Journey Into Honest Content Black Women Actually Needed
She grew her natural hair to waist length. Twice. But Rosemarie Cunningham’s platform is about far more than impressive length. Through thoughtful education, honest product reviews, and evidence-based hair care, she’s become one of the most trusted voices in the textured hair space. In this edition of BBF Creators to Watch, she shares the lessons, routines, and perspective behind the content that’s helping thousands of women rethink their hair journeys.
Jul 23


The Woman Who Stopped Waiting for the Room
Beauty brands are built every day. Enduring businesses are built differently. In this exclusive Black Beauty Founders interview, Lyric Christian, Founder and CEO of Mind Candy Beauty, shares how authenticity, community, and bold decision making have shaped her journey as a founder and the vision behind her growing brand.
Jul 22


Two Emmys, One Mission: Making Sure Beauty’s Power Rooms Look Like Us
Two-time Emmy winner Julie Jules went from the audience of The Real to the stage that show built—and now shapes artistry and events at e.l.f. Beauty. She talks Haitian roots, the pivot from freelance artist to leader, and why real influence lives behind the scenes.
Jul 14


Be Where Your Feet Are Planted: Samantha Dorisca | BBF Voices to Know
AFROTECH journalist Samantha Dorisca on 3,000+ stories, purpose over validation, and why a single headline can change a founder's trajectory.
Jul 13


Rooted in Love: How Tia Mowry Turned a Lifetime of Self-Discovery Into a Clean Beauty Empire
She spent decades making us feel seen. Now Tia Mowry is doing something even braver — choosing herself. The actress turned founder opens up about healing, motherhood, and building 4U by Tia from the ground up.
May 10


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 10


The Doux Enters Next Phase of Growth With Strategic Investment From VMG Partners
The Doux secures minority investment from VMG Partners, marking its next phase of growth.
Apr 10


April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 31


Inside Black Girl Vitamins: How Anna Palomino Is Building Wellness Products Black Women Actually Need
the wellness industry shifts toward personalized, solution-driven supplements, Anna Palomino is helping lead that change at Black Girl Vita
Mar 19


Olivia Hancock Is the Beauty Editor Black Beauty Deserves
Olivia Hancock is redefining what visibility looks like in beauty. As Senior Beauty Editor at Byrdie and founder of The Hue Report, she has
Mar 18


Beauty Industry Veteran Ylorie Taylor on Strategy, Community, and the Work Behind HUE Affair
Beauty industry veteran Ylorie Taylor has spent more than two decades helping brands grow and founders navigate the ever-changing beauty lan
Mar 13


The Woman Behind the Brands: How Karonda Cook Quietly Helped Build the Textured Hair Industry
Karonda Cook has spent decades shaping the textured hair industry from behind the scenes. From helping bring brands like Carol’s Daughter, T
Mar 13


Ulta Beauty Enters TikTok Shop Era as Social Commerce Reshapes Beauty Retail
The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co
Mar 13


EXCLUSIVE: Why the Target Boycott Is Ending — Dr. Jamal Bryant Speaks With Black Beauty Founders
In an exclusive interview with Black Beauty Founders, Dr. Jamal Bryant explains why the Target boycott has ended, what demands were met, and
Mar 11
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