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The Beauty Standard


Is Bootstrapping a Product Brand Still Viable in 2026?
After five years building My Happy Flo, Necole Kane is reassessing the economics of independent growth. Her transparency around debt, cash f
Feb 19


TikTok Shop Pauses U.S. Fulfillment Mandate After Seller Backlash
After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin
Feb 19


Pat McGrath Labs Secures $30M US Investment to Power Its Next Chapter
With $30 million in new capital secured and founder Pat McGrath retaining significant ownership, the brand moves forward under a strengthene
Feb 17


TikTok’s U.S. Ownership Shift and What It Means for Beauty Brands
TikTok’s U.S. Ownership Shift and What It Means for Beauty Brands
Feb 13


Beauty Is Now the Fastest-Growing Category on TikTok Shop
NEWS Beauty has officially emerged as the fastest-growing category on TikTok Shop, signaling a major shift in how consumers are discovering and purchasing beauty products online. According to Charm.io, beauty sales on TikTok Shop increased 73 percent year over year, reaching $2.3 billion in total sales. The growth positions beauty ahead of all other categories on the platform and confirms TikTok Shop’s growing influence in the beauty retail landscape. The data reflects TikTok
Dec 13, 2025


From Moms to Gen Alpha: Why Press-Ons Are the Hottest Category in Beauty – and Monyetta Shaw Carter Saw It Coming
FEATURE The press-on nail market is having a moment that’s impossible to ignore. Searches for kids’ and teen press-ons are up 17 percent year-over-year, according to analytics firm Spate, and the global category is projected to grow from $738 million in 2024 to over $1.07 billion by 2030. Gen Alpha is driving the surge. They want speed, flexibility, personalization, and beauty that moves as fast as their feeds. But while much of the industry is reacting to this wave, Monyetta
Dec 8, 2025


How Tabitha Brown Turned Suspense, Controversy, and a Comedic “Apology” Into a Masterclass in Storytelling-Driven Marketing
FEATURE When Tabitha Brown posts, the internet listens. But this time, she didn’t just drop content — she engineered a moment. A moment that had the girlies ready to ride at dawn. Alexa, cue: “Knuck If Ya Buck.” What unfolded over 48 hours was more than a viral post. It was a case study in emotional intelligence, narrative control, and founder-level instinct. A marketing rollout disguised as chaos… executed with precision. And right at the center of it all: Donna’s Recipe. ⸻
Dec 7, 2025


Is Amazon Changing Beauty Retail Forever? What It Means for Black-Owned Brands
The beauty industry is experiencing a transformation, and according to Beauty Independent, Amazon is positioning itself as a major disruptor
Jan 24, 2025


The Looming TikTok Ban: Implications for Black Beauty Founders
TikTok’s Role in Empowering Black Beauty Entrepreneurs
Jan 9, 2025


Venture Capitalist Sues PayPal Over Minority-Focused Funding
In a move that has sparked widespread debate, a venture capitalist has filed a lawsuit against PayPal, claiming that its $100 million fund e
Jan 7, 2025


Anastasia Beverly Hills Faces Criticism Over Limited Shade Range
Despite being a leader in the beauty industry, Anastasia Beverly Hills has found itself in hot water following the launch of its newest foun
Jan 6, 2025


Game-Changing Grants Black Beauty Founders Must Apply for in 2025
NEWS As Black beauty founders, our creativity, innovation, and determination often define industry trends—yet access to funding can still feel like a hurdle. But guess what? 2025 is opening doors like never before! If you’re ready to secure your seat at the beauty business table, these grants and programs are your golden ticket to expand your brand, perfect your product line, and make waves in the industry. Get ready to level up because these opportunities are too good to pas
Jan 1, 2025


Thirteen Lune Joins the Next Chapter of Growth Under SNR Capital
Thirteen Lune’s next chapter begins with SNR Capital, driving growth and expanding opportunities for diverse beauty brands and entrepreneurs
Dec 27, 2024


Sephora’s 2025 Accelerate Program Celebrates a Decade of Impact
In a monumental milestone, Sephora North America has announced the eight BIPOC-owned beauty brands selected for its 2025 Accelerate program.
Dec 19, 2024


Canvas Beauty Shatters Records with $3 Million in Black Friday Sales on TikTok
NEWS Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black Friday event. Selling over 100,000 products in a single day, the brand shattered Steele’s previous record for the highest-grossing live shopping stream on the platform. Steele’s journey with Canvas Beauty began with a mission to create haircare products that celebrate and enhance natural textures. Her ability to connect with her audience
Dec 1, 2024
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