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The Beauty Standard


How Dujon Smith Built the First Black-Owned Sun Care Brand in Boots’ 175-Year History
By day, Dujon Smith is a corporate venture capitalist at Accenture. But one Instagram DM turned his sun care brand, My Block Skin, into the first Black-owned sun care brand in Boots' 175-year history. Now, with a patent-pending clear mineral SPF, he's coming for the whole category.
2 days ago5 min read


Larry Stansbury Has Been in the Room the Whole Time
Voices to Know profiles Larry Stansbury, the beauty and lifestyle writer turned content creator whose bylines run in Vogue, Elle and Essence. A Black Beauty Founders feature on his journey from a $500 move to New York to becoming one of the industry's most trusted voices, told through his own words.
6 days ago7 min read


The Making of Funmi Monet: Creating Her Own Luxury
Funmi Monet turned a lifelong love of fragrance into Influxious.
Aug 1310 min read


Two of the Five Biggest Indie Beauty Brands on TikTok Shop Are Black-Owned
Bask & Lather and Canvas Beauty accounted for nearly $50 million of the $512.8 million generated by the platform’s 25 top-selling indie brands. Both founders have appeared on the cover of Black Beauty Founders.
Jul 314 min read


Darrell Spencer Didn’t Enter Men’s Grooming. He Built a New Category.
At 29, Darrell Spencer has built Crowned Skin into an eight-figure men’s grooming brand, climbed to No. 2 in men’s personal care on TikTok Shop, and walked away from Shark Tank with a deal. Now, BBF’s first male cover star is expanding the category with fragrance-led rituals designed to make men feel confident, magnetic, and seen.
Jul 2711 min read


The Journalist Who Turned Her Hair Journey Into Honest Content Black Women Actually Needed
She grew her natural hair to waist length. Twice. But Rosemarie Cunningham’s platform is about far more than impressive length. Through thoughtful education, honest product reviews, and evidence-based hair care, she’s become one of the most trusted voices in the textured hair space. In this edition of BBF Creators to Watch, she shares the lessons, routines, and perspective behind the content that’s helping thousands of women rethink their hair journeys.
Jul 234 min read


The Woman Who Stopped Waiting for the Room
Beauty brands are built every day. Enduring businesses are built differently. In this exclusive Black Beauty Founders interview, Lyric Christian, Founder and CEO of Mind Candy Beauty, shares how authenticity, community, and bold decision making have shaped her journey as a founder and the vision behind her growing brand.
Jul 225 min read


Two Emmys, One Mission: Making Sure Beauty’s Power Rooms Look Like Us
Two-time Emmy winner Julie Jules went from the audience of The Real to the stage that show built—and now shapes artistry and events at e.l.f. Beauty. She talks Haitian roots, the pivot from freelance artist to leader, and why real influence lives behind the scenes.
Jul 140 min read


Be Where Your Feet Are Planted: Samantha Dorisca | BBF Voices to Know
AFROTECH journalist Samantha Dorisca on 3,000+ stories, purpose over validation, and why a single headline can change a founder's trajectory.
Jul 130 min read


The Queen of Sunscreen
National Sunscreen Day with Shontay Lundy and Black Girl Sunscreen
May 273 min read


Rooted in Love: How Tia Mowry Turned a Lifetime of Self-Discovery Into a Clean Beauty Empire
She spent decades making us feel seen. Now Tia Mowry is doing something even braver — choosing herself. The actress turned founder opens up about healing, motherhood, and building 4U by Tia from the ground up.
May 105 min read


Tatayana Yomary Duffs: The Multihyphenate Storyteller
Years later, with bylines in ESSENCE, HuffPost, and HelloBeautiful — and a resume that reads like a blueprint for modern beauty journalism — Duffs has built exactly the career she envisioned. But her work goes beyond editorial. She is a strategist, an advocate, and a cultural archivist, someone who understands that the stories we tell about Black beauty are, at their core, stories about power. "I was drawn to journalism by my love of writing and a curiosity about people's 'wh
Apr 193 min read


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 103 min read


The Doux Enters Next Phase of Growth With Strategic Investment From VMG Partners
The Doux secures minority investment from VMG Partners, marking its next phase of growth.
Apr 101 min read


BBF Next Wave: Isan Elba Is Redefining What Access Looks Like in Beauty
At 24, Isan Elba is building a new model for beauty, turning excess into access through Beauty Access and Beauty Forward.
Apr 66 min read


Body Care Isn’t Catching Up — It’s Taking Over
Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.
Mar 313 min read


April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 314 min read


The Woman Who Changed How Black Women Think About Sunscreen
For decades, sunscreen sat on store shelves as a product designed with someone else in mind. The marketing showed beach vacations and sunburn prevention. The formulas often left behind a white cast. And for many Black consumers, the category felt irrelevant, if not entirely dismissive of their skin. For millions of people with melanated skin, sunscreen wasn’t just inconvenient. It was something the industry had never truly considered. Shontay Lundy noticed the gap before the
Mar 195 min read


Inside Black Girl Vitamins: How Anna Palomino Is Building Wellness Products Black Women Actually Need
the wellness industry shifts toward personalized, solution-driven supplements, Anna Palomino is helping lead that change at Black Girl Vita
Mar 193 min read


Olivia Hancock Is the Beauty Editor Black Beauty Deserves
Olivia Hancock is redefining what visibility looks like in beauty. As Senior Beauty Editor at Byrdie and founder of The Hue Report, she has
Mar 185 min read
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