The Beauty Brief

Shaina Rainford does not fit the beauty founder archetype the industry likes to reward. She didn’t raise venture capital. She didn’t chase celebrity endorsements. She didn’t rush into national retail to validate the brand. And yet, in just over five years, she built Bask & Lather into a nine-figure business, largely on her own terms.

Jasmine Browley on beauty, power, and why Black women must always be the center of the conversation.

Cynthia Bailey has always been iconic, but this chapter is different. On the December 2025 cover of Black Beauty Founders, the model, beauty founder, and wellness advocate opens up about Glowissima, CB Vior, aging with intention, motherhood, and why beauty is a lifestyle, not a moment.

BBF Creators Watch is our editorial spotlight on creators shaping beauty culture beyond trends. This series highlights voices building with intention, community, and long-term impact. These are the creators founders watch, brands learn from, and audiences trust. Not because they are loud, but because they are grounded, consistent, and real. Our latest creator to watch, Aba Forewa, has been intentionally invited into spaces where beauty, culture, and community intersect. A dig

Beauty has officially emerged as the fastest-growing category on TikTok Shop, signaling a major shift in how consumers are discovering and purchasing beauty products online. According to Charm.io , beauty sales on TikTok Shop increased 73 percent year over year, reaching $2.3 billion in total sales. The growth positions beauty ahead of all other categories on the platform and confirms TikTok Shop’s growing influence in the beauty retail landscape. The data reflects TikTok Sho

JoAnn “JoJo” Emale spent seven years fighting for something the beauty industry didn’t even know it needed yet. Maskee began as a simple solution to a universal problem — protecting clothes from makeup transfer during outfit changes — but the process of bringing that idea to life required patience, resilience, and an unwavering belief in her vision. Every year of the journey brought a new reason to keep going. Sometimes it came from a family member encouraging her not to quit

The press-on nail market is having a moment that’s impossible to ignore. Searches for kids’ and teen press-ons are up 17 percent year-over-year, according to analytics firm Spate, and the global category is projected to grow from $738 million in 2024 to over $1.07 billion by 2030. Gen Alpha is driving the surge. They want speed, flexibility, personalization, and beauty that moves as fast as their feeds. But while much of the industry is reacting to this wave, Monyetta Shaw Ca

When Tabitha Brown posts, the internet listens. But this time, she didn’t just drop content — she engineered a moment. A moment that had the girlies ready to ride at dawn. Alexa, cue: “Knuck If Ya Buck.” What unfolded over 48 hours was more than a viral post. It was a case study in emotional intelligence, narrative control, and founder-level instinct. A marketing rollout disguised as chaos… executed with precision. And right at the center of it all: Donna’s Recipe. ⸻ The Cont

With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer

The beauty industry is experiencing a transformation, and according to Beauty Independent, Amazon is positioning itself as a major disruptor

At Black Beauty Founders, we celebrate the Black entrepreneurs who are revolutionizing the beauty industry. The body care market, projected

The global beauty and personal care industry is heading into a revolutionary year in 2025, with exciting trends that every entrepreneur shou

The Black hair care market is more than just a segment of the beauty industry—it’s a cultural cornerstone and a global powerhouse poised for

The natural hair movement is evolving, and Texture Crush, founded by former Creme of Nature executive Teneya Gholston, is leading the charge

TikTok’s Role in Empowering Black Beauty Entrepreneurs

In a move that has sparked widespread debate, a venture capitalist has filed a lawsuit against PayPal, claiming that its $100 million fund e

Despite being a leader in the beauty industry, Anastasia Beverly Hills has found itself in hot water following the launch of its newest foun

As Black beauty founders, our creativity, innovation, and determination often define industry trends—yet access to funding can still feel like a hurdle. But guess what? 2025 is opening doors like never before! If you’re ready to secure your seat at the beauty business table, these grants and programs are your golden ticket to expand your brand, perfect your product line, and make waves in the industry. Get ready to level up because these opportunities are too good to pass up!

Thirteen Lune’s next chapter begins with SNR Capital, driving growth and expanding opportunities for diverse beauty brands and entrepreneurs

In a monumental milestone, Sephora North America has announced the eight BIPOC-owned beauty brands selected for its 2025 Accelerate program.