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The Beauty Standard


Two of the Five Biggest Indie Beauty Brands on TikTok Shop Are Black-Owned
Bask & Lather and Canvas Beauty accounted for nearly $50 million of the $512.8 million generated by the platform’s 25 top-selling indie brands. Both founders have appeared on the cover of Black Beauty Founders.
Jul 314 min read


Darrell Spencer Didn’t Enter Men’s Grooming. He Built a New Category.
At 29, Darrell Spencer has built Crowned Skin into an eight-figure men’s grooming brand, climbed to No. 2 in men’s personal care on TikTok Shop, and walked away from Shark Tank with a deal. Now, BBF’s first male cover star is expanding the category with fragrance-led rituals designed to make men feel confident, magnetic, and seen.
Jul 2711 min read


The Woman Who Stopped Waiting for the Room
Beauty brands are built every day. Enduring businesses are built differently. In this exclusive Black Beauty Founders interview, Lyric Christian, Founder and CEO of Mind Candy Beauty, shares how authenticity, community, and bold decision making have shaped her journey as a founder and the vision behind her growing brand.
Jul 225 min read


Two Emmys, One Mission: Making Sure Beauty’s Power Rooms Look Like Us
Two-time Emmy winner Julie Jules went from the audience of The Real to the stage that show built—and now shapes artistry and events at e.l.f. Beauty. She talks Haitian roots, the pivot from freelance artist to leader, and why real influence lives behind the scenes.
Jul 140 min read


Be Where Your Feet Are Planted: Samantha Dorisca | BBF Voices to Know
AFROTECH journalist Samantha Dorisca on 3,000+ stories, purpose over validation, and why a single headline can change a founder's trajectory.
Jul 130 min read


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 103 min read


Body Care Isn’t Catching Up — It’s Taking Over
Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.
Mar 313 min read


The Woman Who Changed How Black Women Think About Sunscreen
For decades, sunscreen sat on store shelves as a product designed with someone else in mind. The marketing showed beach vacations and sunburn prevention. The formulas often left behind a white cast. And for many Black consumers, the category felt irrelevant, if not entirely dismissive of their skin. For millions of people with melanated skin, sunscreen wasn’t just inconvenient. It was something the industry had never truly considered. Shontay Lundy noticed the gap before the
Mar 195 min read


Inside Black Girl Vitamins: How Anna Palomino Is Building Wellness Products Black Women Actually Need
the wellness industry shifts toward personalized, solution-driven supplements, Anna Palomino is helping lead that change at Black Girl Vita
Mar 193 min read


Olivia Hancock Is the Beauty Editor Black Beauty Deserves
Olivia Hancock is redefining what visibility looks like in beauty. As Senior Beauty Editor at Byrdie and founder of The Hue Report, she has
Mar 185 min read


Beauty Industry Veteran Ylorie Taylor on Strategy, Community, and the Work Behind HUE Affair
Beauty industry veteran Ylorie Taylor has spent more than two decades helping brands grow and founders navigate the ever-changing beauty lan
Mar 132 min read


The Woman Behind the Brands: How Karonda Cook Quietly Helped Build the Textured Hair Industry
Karonda Cook has spent decades shaping the textured hair industry from behind the scenes. From helping bring brands like Carol’s Daughter, T
Mar 135 min read


Ulta Beauty Enters TikTok Shop Era as Social Commerce Reshapes Beauty Retail
The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co
Mar 132 min read


EXCLUSIVE: Why the Target Boycott Is Ending — Dr. Jamal Bryant Speaks With Black Beauty Founders
In an exclusive interview with Black Beauty Founders, Dr. Jamal Bryant explains why the Target boycott has ended, what demands were met, and
Mar 113 min read


The Future of Black Beauty: What Emerging Brands Need to Know in 2025 and Beyond
With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer
Jan 29, 20253 min read


10 Emerging Black-Owned Body Care Brands Transforming the Industry
At Black Beauty Founders, we celebrate the Black entrepreneurs who are revolutionizing the beauty industry. The body care market, projected
Jan 12, 20253 min read


2025 Beauty Trends: How Black Beauty Founders Can Shape the Future of Personal Care
The global beauty and personal care industry is heading into a revolutionary year in 2025, with exciting trends that every entrepreneur shou
Jan 11, 20252 min read
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