Ami Colé Breaks Barriers with Sephora Rollout and L’Oréal Investment

Ami Colé, the brainchild of Diarrha N’Diaye-Mbaye, is making waves in the beauty industry with its expansion into 600 Sephora stores and a significant investment from L’Oréal’s BOLD venture capital arm. Known for its clean, effective beauty products tailored for melanin-rich skin, Ami Colé is a shining example of what it means to create with purpose and authenticity.

The brand’s flagship products, including the Skin-Enhancing Tinted Moisturizer and Desert Date Multistick, have quickly become staples for consumers seeking clean beauty options that celebrate diversity. N’Diaye-Mbaye’s vision stems from her Senegalese roots and her commitment to bridging the gap between clean beauty and the unique needs of women of color.

The Sephora rollout is a monumental step, bringing Ami Colé to a broader audience while showcasing the demand for beauty products that cater to underserved communities. This partnership not only elevates the brand’s visibility but also solidifies its position as a leader in the clean beauty space.

The investment from L’Oréal’s BOLD arm underscores the growing recognition of the power of Black-owned brands. It’s a testament to N’Diaye-Mbaye’s ability to blend innovation with cultural relevance, creating products that resonate with consumers globally.

Ami Colé’s success serves as inspiration for Black beauty founders everywhere, proving that representation and authenticity can drive meaningful change in the industry. By staying true to its mission, the brand continues to redefine what’s possible in clean beauty, paving the way for future entrepreneurs.