Asia Grant’s Social Scent Club: The Art of Connection Through Fragrance

Asia Grant, co-founder of Redoux, is transforming the fragrance experience with her innovative Social Scent Club tours in New York City’s NoLIta neighborhood. These curated experiences, priced at $95, invite participants to explore perfume in a new way, combining education, personalization, and community bonding.

The tours include a two-hour guided experience, a shopping map of local fragrance stores, and personalized scent recommendations based on participants’ desired personas. Whether you want to feel “like an adventurous creative” or “a confident executive,” Grant curates a list of fragrances that bring these identities to life.

Social Scent Club is not just about selling perfume—it’s about creating a space where fragrance lovers of all levels can connect, explore, and express themselves. For perfume enthusiasts, it offers a fresh take on how scents shape personal identity. For newcomers, it’s an invitation to discover the world of fragrance in a welcoming and interactive environment.

Grant’s creativity and ability to blend storytelling with product exploration highlight her innovative approach as an entrepreneur. Her tours have quickly gained popularity, selling out within hours and sparking conversations about how Black-owned businesses can redefine traditional industries.

The success of Social Scent Club is a reminder that beauty is not just about products—it’s about experiences that foster connection and self-expression. Asia Grant’s work inspires a new generation of beauty founders to think outside the box and create meaningful consumer interactions.