Camille Rose Expands Beyond Haircare: A Lifestyle Brand in the Making

Camille Rose, founded by Janell Stephens, is evolving into a full-fledged lifestyle brand, expanding beyond its iconic textured haircare products to include bath, body, and home offerings. Known for its bestsellers like Curl Love Moisture Milk and Almond Jai Twisting Butter, Camille Rose is a household name for textured haircare enthusiasts. Now, Stephens is broadening the brand’s scope to provide holistic wellness solutions for her loyal customer base.

The upcoming relaunch of Camille Rose’s skincare line in 2025 marks a return to its early innovations, with plans to enhance its formulas and cater to the growing demand for natural, high-quality skincare. The addition of home products further emphasizes the brand’s commitment to becoming a one-stop shop for beauty and wellness. These expansions align with Stephens’ long-term vision of creating a lifestyle brand that reflects her dedication to clean, effective products.

Camille Rose has a strong retail presence with over 330,000 distribution points in major chains like Target, Walmart, and Ulta Beauty. This extensive reach ensures that its expanding product lines will be accessible to a diverse and growing audience. With its established reputation for excellence, the brand is poised to lead in new categories while maintaining the trust of its core customers.

Janell Stephens’ ability to innovate and adapt her brand to meet the evolving needs of her community is a blueprint for success in the beauty industry. Camille Rose’s transition into a lifestyle brand is not just about selling products—it’s about promoting self-care, wellness, and the joy of embracing one’s natural beauty.

As Camille Rose continues to evolve, it sets a powerful example for Black-owned businesses looking to scale while staying true to their roots. Stephens’ journey is a testament to the impact of perseverance, creativity, and authenticity in achieving lasting success.