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The Beauty Standard


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 103 min read


April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 314 min read


The Woman Behind the Brands: How Karonda Cook Quietly Helped Build the Textured Hair Industry
Karonda Cook has spent decades shaping the textured hair industry from behind the scenes. From helping bring brands like Carol’s Daughter, T
Mar 135 min read


TikTok Shop Pauses U.S. Fulfillment Mandate After Seller Backlash
After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin
Feb 192 min read


The Future of Black Beauty: What Emerging Brands Need to Know in 2025 and Beyond
With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer
Jan 29, 20253 min read


10 Emerging Black-Owned Body Care Brands Transforming the Industry
At Black Beauty Founders, we celebrate the Black entrepreneurs who are revolutionizing the beauty industry. The body care market, projected
Jan 12, 20253 min read


Sephora’s 2025 Accelerate Program Celebrates a Decade of Impact
In a monumental milestone, Sephora North America has announced the eight BIPOC-owned beauty brands selected for its 2025 Accelerate program.
Dec 19, 20241 min read


Canvas Beauty Shatters Records with $3 Million in Black Friday Sales on TikTok
Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black...
Nov 30, 20241 min read
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