Canvas Beauty Shatters Records with $3 Million in Black Friday Sales on TikTok

Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black Friday event. Selling over 100,000 products in a single day, the brand shattered Steele’s previous record for the highest-grossing live shopping stream on the platform.

Steele’s journey with Canvas Beauty began with a mission to create haircare products that celebrate and enhance natural textures. Her ability to connect with her audience through authentic storytelling and engaging social media content has been key to her brand’s success.

TikTok’s live shopping feature has become a cornerstone of Canvas Beauty’s strategy, allowing Steele to interact directly with consumers and showcase her products in real time. This innovative approach has not only boosted sales but also deepened the connection between the brand and its loyal customer base.

The $3 million milestone is more than just a number—it’s a testament to the power of Black-owned brands in the digital era. Steele’s success demonstrates the potential of social commerce to level the playing field and provide opportunities for underrepresented entrepreneurs.

As Canvas Beauty continues to thrive, it serves as a beacon of hope and inspiration for Black beauty founders looking to make their mark in the industry. Steele’s story is a reminder that with innovation, authenticity, and perseverance, anything is possible.