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The Beauty Standard


Two of the Five Biggest Indie Beauty Brands on TikTok Shop Are Black-Owned
Bask & Lather and Canvas Beauty accounted for nearly $50 million of the $512.8 million generated by the platform’s 25 top-selling indie brands. Both founders have appeared on the cover of Black Beauty Founders.
Jul 314 min read


Darrell Spencer Didn’t Enter Men’s Grooming. He Built a New Category.
At 29, Darrell Spencer has built Crowned Skin into an eight-figure men’s grooming brand, climbed to No. 2 in men’s personal care on TikTok Shop, and walked away from Shark Tank with a deal. Now, BBF’s first male cover star is expanding the category with fragrance-led rituals designed to make men feel confident, magnetic, and seen.
Jul 2711 min read


The Journalist Who Turned Her Hair Journey Into Honest Content Black Women Actually Needed
She grew her natural hair to waist length. Twice. But Rosemarie Cunningham’s platform is about far more than impressive length. Through thoughtful education, honest product reviews, and evidence-based hair care, she’s become one of the most trusted voices in the textured hair space. In this edition of BBF Creators to Watch, she shares the lessons, routines, and perspective behind the content that’s helping thousands of women rethink their hair journeys.
Jul 234 min read


The Woman Who Stopped Waiting for the Room
Beauty brands are built every day. Enduring businesses are built differently. In this exclusive Black Beauty Founders interview, Lyric Christian, Founder and CEO of Mind Candy Beauty, shares how authenticity, community, and bold decision making have shaped her journey as a founder and the vision behind her growing brand.
Jul 225 min read


The Queen of Sunscreen
National Sunscreen Day with Shontay Lundy and Black Girl Sunscreen
May 273 min read


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 103 min read


The Doux Enters Next Phase of Growth With Strategic Investment From VMG Partners
The Doux secures minority investment from VMG Partners, marking its next phase of growth.
Apr 101 min read


BBF Next Wave: Isan Elba Is Redefining What Access Looks Like in Beauty
At 24, Isan Elba is building a new model for beauty, turning excess into access through Beauty Access and Beauty Forward.
Apr 66 min read


Body Care Isn’t Catching Up — It’s Taking Over
Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.
Mar 313 min read


April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 314 min read


Olivia Hancock Is the Beauty Editor Black Beauty Deserves
Olivia Hancock is redefining what visibility looks like in beauty. As Senior Beauty Editor at Byrdie and founder of The Hue Report, she has
Mar 185 min read


Beauty Industry Veteran Ylorie Taylor on Strategy, Community, and the Work Behind HUE Affair
Beauty industry veteran Ylorie Taylor has spent more than two decades helping brands grow and founders navigate the ever-changing beauty lan
Mar 132 min read


The Woman Behind the Brands: How Karonda Cook Quietly Helped Build the Textured Hair Industry
Karonda Cook has spent decades shaping the textured hair industry from behind the scenes. From helping bring brands like Carol’s Daughter, T
Mar 135 min read


Ulta Beauty Enters TikTok Shop Era as Social Commerce Reshapes Beauty Retail
The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co
Mar 132 min read


How Tisha Thompson Turned Vision into LYS Beauty
Tisha Thompson didn’t wait for perfect timing. After years of learning the business from the inside, she took a leap that most founders woul
Feb 147 min read


The Future of Black Beauty: What Emerging Brands Need to Know in 2025 and Beyond
With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer
Jan 29, 20253 min read


10 Emerging Black-Owned Body Care Brands Transforming the Industry
At Black Beauty Founders, we celebrate the Black entrepreneurs who are revolutionizing the beauty industry. The body care market, projected
Jan 12, 20253 min read


2025 Beauty Trends: How Black Beauty Founders Can Shape the Future of Personal Care
The global beauty and personal care industry is heading into a revolutionary year in 2025, with exciting trends that every entrepreneur shou
Jan 11, 20252 min read


The $7 Billion Opportunity: Why the Black Hair Care Market Is Poised for a Major Breakthrough
The Black hair care market is more than just a segment of the beauty industry—it’s a cultural cornerstone and a global powerhouse poised for
Jan 11, 20251 min read


Texture Crush: Ushering in a New Era of Natural Haircare
The natural hair movement is evolving, and Texture Crush, founded by former Creme of Nature executive Teneya Gholston, is leading the charge
Jan 10, 20251 min read
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