The Beauty Standard

The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co

With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer

NEWS Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black Friday event. Selling over 100,000 products in a single day, the brand shattered Steele’s previous record for the highest-grossing live shopping stream on the platform. Steele’s journey with Canvas Beauty began with a mission to create haircare products that celebrate and enhance natural textures. Her ability to connect with her audience