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The Beauty Brief
TikTok Shop Pauses U.S. Fulfillment Mandate After Seller Backlash
After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin
Feb 192 min read
How Tisha Thompson Turned Vision into LYS Beauty
Tisha Thompson didn’t wait for perfect timing. After years of learning the business from the inside, she took a leap that most founders woul
Feb 147 min read
The Future of Black Beauty: What Emerging Brands Need to Know in 2025 and Beyond
With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer
Jan 29, 20253 min read
Canvas Beauty Shatters Records with $3 Million in Black Friday Sales on TikTok
Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black...
Nov 30, 20241 min read
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