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The Beauty Brief
BBF Next Wave: Isan Elba Is Redefining What Access Looks Like in Beauty
At 24, Isan Elba is building a new model for beauty, turning excess into access through Beauty Access and Beauty Forward.
2 days ago6 min read
Body Care Isn’t Catching Up — It’s Taking Over
Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.
Mar 313 min read
April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 314 min read
Ulta Beauty Enters TikTok Shop Era as Social Commerce Reshapes Beauty Retail
The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co
Mar 132 min read
EXCLUSIVE: Why the Target Boycott Is Ending — Dr. Jamal Bryant Speaks With Black Beauty Founders
In an exclusive interview with Black Beauty Founders, Dr. Jamal Bryant explains why the Target boycott has ended, what demands were met, and
Mar 113 min read
TikTok Shop Pauses U.S. Fulfillment Mandate After Seller Backlash
After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin
Feb 192 min read
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