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The Beauty Standard


Beauty, Unfiltered Made Room for the Conversations Beauty Professionals Actually Need
On August 27, Mind Candy Beauty founder Lyric Christian brought Beauty, Unfiltered featuring Billie Gene + Friends to WTF Dumbo Studio for a standing-room-only night built around the conversations beauty professionals are usually left to navigate on their own. What followed was a candid exchange on career pivots, burnout, boundaries and what it really takes to build a career that lasts.
Sep 2


Rooted in Love: How Tia Mowry Turned a Lifetime of Self-Discovery Into a Clean Beauty Empire
She spent decades making us feel seen. Now Tia Mowry is doing something even braver — choosing herself. The actress turned founder opens up about healing, motherhood, and building 4U by Tia from the ground up.
May 10


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 10


The Doux Enters Next Phase of Growth With Strategic Investment From VMG Partners
The Doux secures minority investment from VMG Partners, marking its next phase of growth.
Apr 10


BBF Next Wave: Isan Elba Is Redefining What Access Looks Like in Beauty
At 24, Isan Elba is building a new model for beauty, turning excess into access through Beauty Access and Beauty Forward.
Apr 6


Body Care Isn’t Catching Up — It’s Taking Over
Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.
Mar 31


April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 31


Beauty Industry Veteran Ylorie Taylor on Strategy, Community, and the Work Behind HUE Affair
Beauty industry veteran Ylorie Taylor has spent more than two decades helping brands grow and founders navigate the ever-changing beauty lan
Mar 13


The Woman Behind the Brands: How Karonda Cook Quietly Helped Build the Textured Hair Industry
Karonda Cook has spent decades shaping the textured hair industry from behind the scenes. From helping bring brands like Carol’s Daughter, T
Mar 13


Ulta Beauty Enters TikTok Shop Era as Social Commerce Reshapes Beauty Retail
The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co
Mar 13


EXCLUSIVE: Why the Target Boycott Is Ending — Dr. Jamal Bryant Speaks With Black Beauty Founders
In an exclusive interview with Black Beauty Founders, Dr. Jamal Bryant explains why the Target boycott has ended, what demands were met, and
Mar 11


TikTok Shop Pauses U.S. Fulfillment Mandate After Seller Backlash
After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin
Feb 19
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