EADEM Le Béguin Bisous Set: 5 Le Chouchou Shades at Sephora

EADEM Brings Back Its Holiday Bisous Set, and Sephora Has It First

1 day ago

3 min read

EADEM's Le Béguin Bisous Set brings five full-size Le Chouchou lip balms together in a mirrored keepsake box, exclusively at Sephora.

By Black Beauty Founders Staff

EADEM Le Béguin Bisous Set holiday gift box with five Le Chouchou lip balms — The Le Béguin Bisous Set, exclusively at Sephora. Courtesy of EADEM.

Holiday gifting just got its first must-have lip moment.

EADEM, the skincare brand co-founded by Marie Kouadio Amouzame and Alice Lin Glover, has released Le Béguin, this year's edition of its limited-edition Bisous Set. The set dropped first on the Sephora app on October 22, arrives on sephora.com October 23, and rolls into Sephora stores after that.

Five shades in one keepsake box

Le Béguin brings together five full-size shades of Le Chouchou, the lip balm that turned EADEM into a cult favorite. The lineup: Château Rose, a cool vintage rose with golden champagne pearls; Guava Fresca, a petal pink; Butter Mochi, an unscented clear; Fig Sauce, a cool mauve; and Burnt Malai, a toasted caramel.

Burnt Malai, Fig Sauce and Butter Mochi return from last year's set, while Château Rose and Guava Fresca make their Bisous Set debut, giving fans a combination EADEM has never offered before. All five sit in a gift-ready box with a mirror inside.

The set carries a $120 value and sells for $88, in limited quantities.

EADEM Le Béguin Bisous Set shade swatches: Château Rose, Guava Fresca, Butter Mochi, Fig Sauce, Burnt Malai — The five Le Chouchou shades in the Le Béguin Bisous Set. Courtesy of EADEM.

Why Le Chouchou keeps selling out

The formula exfoliates with hibiscus enzymes, moisturizes with açaí and mongongo butters, and leaves sheer color with a mirror-like shine. It was built with deeper lip tones in mind, including dual-toned lips, so the color reads true without layering liners and lipsticks to get the shade right.

In a two-week consumer perception study by an independent testing facility, every one of the 34 participants said their lips felt smoother immediately after first use.

EADEM Le Chouchou Lip Softening Balm tube with metal applicator — Le Chouchou and its cooling metal applicator. Courtesy of EADEM.

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The founders behind the formula

The names carry the brand's story. Béguin is French for a crush, and Le Chouchou means a favorite or a beloved. That French thread comes straight from the founder. Kouadio Amouzame, EADEM's co-founder and CEO, was born in Côte d'Ivoire and raised in France, and she set out to make a French beauty product that truly works for women who look like her.

EADEM Le Chouchou in Guava Fresca on rich skin — Guava Fresca, a petal pink, on rich skin. Courtesy of EADEM.

She and Glover, who grew up in California, met at Google more than a decade ago, bonding over skincare spreadsheets and suitcases packed with finds from Seoul. They started EADEM in 2018 as a platform for women of color before launching it as a beauty brand in 2020.

Today EADEM is a Black- and Asian-owned brand known for formulas built with melanin-rich skin in mind, from Milk Marvel Dark Spot Serum to the balm at the center of this set.

A lesson in hero product strategy

For founders, the Bisous Set is a clean study in growing with one beloved product. EADEM keeps its lineup deliberately tight, and rather than chase a new formula every season, it refreshes Le Chouchou each holiday through shade curation and keepsake packaging.

The result is a gift that feels new to longtime fans and easy to say yes to for first-time buyers.

EADEM Le Chouchou in Fig Sauce on deep skin — Fig Sauce, a cool mauve, on deep skin. Courtesy of EADEM.

Where to shop

The Le Béguin Bisous Set is $88 exclusively at Sephora. Shop it on the Sephora app now, on sephora.com starting October 23, and in Sephora stores. Individual Le Chouchou shades are also available at EADEM.co.