Juvia’s Place Kicks Off a Blush Takeover With Eight New Duos and Two Pro Palettes
Chichi Eburu’s brand more than doubles its Blushed Duo lineup and debuts cream and powder palettes built for warmth, sculpt and deep, rich skin.
By Black Beauty Founders Staff
Juvia’s Place is calling it the blush takeover, and the name fits.
The brand just added eight new Blushed Duo volumes and two new Blushed & Bronzed Cream + Powder Pro Palettes to its cheek lineup. The new duos are $20 each, the palettes are $25, and both are available now at JuviasPlace.com.
Eight new duos, double the range
The Blushed Duo has long been one of the brand’s go-to cheek products: two complementary powder shades in a compact with a built-in mirror. Until now, it came in six volumes. Volumes 7 through 14 more than double the range.
Volume 7 pairs vibrant purple with soft lilac. Volume 8 brings cherry red and scarlet. Volume 9 goes earthy with terracotta and soft beige, while Volume 10 matches coral pink with warm rose. Volume 11 is vibrant coral and tangerine, Volume 12 is soft pink and baby pink, Volume 13 turns up the heat with fuchsia and hot pink, and Volume 14 keeps it quiet with muted mauve and soft mauve.
The powders are richly pigmented and buildable, finely milled for oil control, with blurring microspheres that help soften the look of pores and fine lines. The brand’s pro tip: blend both shades together for a gradient flush.
Get The Insider Edit
The cover stories, launches and founder news shaping Black beauty, in your inbox.
The palettes: cream meets powder
The new Pro Palettes take the Blushed & Bronzed line in a fresh direction by pairing creams with powders. Each holds eight shades: four rich cream shades and four matching matte powders.
Volume 1 is all warmth, with rows of deep berry, burnt orange, warm brick and rich mahogany. Volume 2 moves to the brighter side, with pinks, fuchsias and lilac.
The idea is layering. Juvia’s Place recommends pressing the cream onto the cheeks with a dense brush or sponge, then setting it with the matching powder on top, a duo technique that builds color and helps it last. Both formulas are designed to blur the look of pores and texture, and the creams are made with shea butter.
The founder behind the flush
Juvia’s Place started with a problem founder Chichi Eburu knew personally. For years, she struggled to find makeup that worked on her deep skin tone. What she found were muted colors and products that left her looking lighter or grayer instead of bringing out the richness of her complexion.
So she built the answer herself. Juvia’s Place became known for rich, highly pigmented color made with women of color in mind, with collections that honor the queens, rulers and rebels of African kingdoms whose beauty techniques are still used today.
The blush takeover builds on a cheek lineup that already includes the Blushed Liquid Blush, the two-in-one Blushed Cream Blush and the Blushed Liquid Tint, plus the original powder Blushed & Bronzed Blurring Pro Palettes that arrived at Ulta Beauty this spring.
The brand summed up the drop on Instagram in three short lines: more shades, more pigment, more obsession. For a founder who started because deep skin kept getting muted, that is the whole point.
Where to shop
The Blushed Duo, now in Volumes 1 through 14, is $20 at JuviasPlace.com. The Blushed & Bronzed Cream + Powder Pro Palette, in Volumes 1 and 2, is $25 at JuviasPlace.com.
Juvia’s Place Blush Takeover: Quick Answers
What’s new from Juvia’s Place?
Eight new Blushed Duo volumes, Volumes 7 through 14, and two Blushed & Bronzed Cream + Powder Pro Palettes, Volumes 1 and 2.
How much are the new Juvia’s Place blushes?
The Blushed Duo is $20 and the Blushed & Bronzed Cream + Powder Pro Palette is $25.
Where can I buy the new Juvia’s Place blush duos and palettes?
Both are available now at JuviasPlace.com.
What shades are in the new Blushed Duos?
Purple and lilac (Volume 7), cherry red and scarlet (Volume 8), terracotta and beige (Volume 9), coral pink and warm rose (Volume 10), coral and tangerine (Volume 11), soft pink and baby pink (Volume 12), fuchsia and hot pink (Volume 13), and muted mauve and soft mauve (Volume 14).
Is Juvia’s Place Black-owned?
Yes. Juvia’s Place was founded by Chichi Eburu, who created the brand after struggling to find makeup that worked on her deep skin tone.
Do Juvia’s Place blushes work on dark skin?
Juvia’s Place builds its rich, highly pigmented color with women of color in mind, and the new duos and palettes are buildable from a soft flush to full color.
Comments