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The Beauty Standard


Ulta Beauty Is Now Inside ChatGPT. Here’s What Beauty Founders Should Know
Ulta Beauty’s new ChatGPT plugin builds personalized beauty bundles right in the conversation, with 10% off eligible picks, and it is changing how shoppers find the next brand they love.
3 days ago


Amazon Now Lets Sellers Run Shopify, TikTok Shop and Walmart From One Dashboard. Here’s What Beauty Founders Should Know
Amazon’s new multichannel selling tools bring orders, listings and profit reporting from every channel into Seller Central, and for busy beauty founders, that means fewer logins and clearer numbers.
6 days ago


Pinterest Launches AI Beauty Guides. Here’s What It Means for Black Beauty Founders
Pinterest’s new AI tool and first Beauty Trend Report turn beauty inspiration into action, and the founders who show up now will be the ones she finds.
7 days ago


How Dujon Smith Built the First Black-Owned Sun Care Brand in Boots’ 175-Year History
By day, Dujon Smith is a corporate venture capitalist at Accenture. But one Instagram DM turned his sun care brand, My Block Skin, into the first Black-owned sun care brand in Boots' 175-year history. Now, with a patent-pending clear mineral SPF, he's coming for the whole category.
Aug 24


The Making of Funmi Monet: Creating Her Own Luxury
Funmi Monet turned a lifelong love of fragrance into Influxious.
Aug 13


Darrell Spencer Didn’t Enter Men’s Grooming. He Built a New Category.
At 29, Darrell Spencer has built Crowned Skin into an eight-figure men’s grooming brand, climbed to No. 2 in men’s personal care on TikTok Shop, and walked away from Shark Tank with a deal. Now, BBF’s first male cover star is expanding the category with fragrance-led rituals designed to make men feel confident, magnetic, and seen.
Jul 27


Rosemarie Cunningham: The Journalist Who Turned Her Hair Journey Into Honest Content Black Women Actually Needed
She grew her natural hair to waist length. Twice. But Rosemarie Cunningham’s platform is about far more than impressive length. Through thoughtful education, honest product reviews, and evidence-based hair care, she’s become one of the most trusted voices in the textured hair space. In this edition of BBF Creators to Watch, she shares the lessons, routines, and perspective behind the content that’s helping thousands of women rethink their hair journeys.
Jul 23


The Queen of Sunscreen
National Sunscreen Day with Shontay Lundy and Black Girl Sunscreen
May 27


Rooted in Love: How Tia Mowry Turned a Lifetime of Self-Discovery Into a Clean Beauty Empire
She spent decades making us feel seen. Now Tia Mowry is doing something even braver — choosing herself. The actress turned founder opens up about healing, motherhood, and building 4U by Tia from the ground up.
May 10


Stormi Steele Is Reshaping the Business of Beauty in Real Time
Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live
Apr 10


April Showers Is Turning Vision Into Legacy Daily
April Showers turned vision into a nationally licensed brand. But the real story goes far beyond retail.
Mar 31


The Woman Behind the Brands: How Karonda Cook Quietly Helped Build the Textured Hair Industry
Karonda Cook has spent decades shaping the textured hair industry from behind the scenes. From helping bring brands like Carol’s Daughter, T
Mar 13


Ulta Beauty Enters TikTok Shop Era as Social Commerce Reshapes Beauty Retail
The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co
Mar 13


TikTok Shop Pauses U.S. Fulfillment Mandate After Seller Backlash
After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin
Feb 19


The Future of Black Beauty: What Emerging Brands Need to Know in 2025 and Beyond
With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer
Jan 29, 2025


10 Emerging Black-Owned Body Care Brands Transforming the Industry
At Black Beauty Founders, we celebrate the Black entrepreneurs who are revolutionizing the beauty industry. The body care market, projected
Jan 12, 2025


Sephora’s 2025 Accelerate Program Celebrates a Decade of Impact
In a monumental milestone, Sephora North America has announced the eight BIPOC-owned beauty brands selected for its 2025 Accelerate program.
Dec 19, 2024


Canvas Beauty Shatters Records with $3 Million in Black Friday Sales on TikTok
NEWS Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black Friday event. Selling over 100,000 products in a single day, the brand shattered Steele’s previous record for the highest-grossing live shopping stream on the platform. Steele’s journey with Canvas Beauty began with a mission to create haircare products that celebrate and enhance natural textures. Her ability to connect with her audience
Dec 1, 2024
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