The Beauty Standard

LYS Beauty founder Tisha Thompson, our Volume 3 cover star, filled a New York dining room with women founders, a TikTok Shop partnership and one simple rule: there is room for all of us to win.

Box-free returns, new AI shopping tools and a Black Friday campaign built around LIVE give beauty founders every reason to plan their TikTok Shop holiday season now.

Bask & Lather and Canvas Beauty accounted for nearly $50 million of the $512.8 million generated by the platform’s 25 top-selling indie brands. Both founders have appeared on the cover of Black Beauty Founders.

At 29, Darrell Spencer has built Crowned Skin into an eight-figure men’s grooming brand, climbed to No. 2 in men’s personal care on TikTok Shop, and walked away from Shark Tank with a deal. Now, BBF’s first male cover star is expanding the category with fragrance-led rituals designed to make men feel confident, magnetic, and seen.

Stormi Steele shares how she built Canvas Beauty into a multi-million dollar brand, generating over $1 million in a single TikTok Shop live

Body care is no longer basic. It’s evolving into a high-performance, wellness-driven category redefining beauty.

The retailer becomes one of the first U.S. specialty beauty chains to integrate directly with TikTok Shop, signaling a major shift in how co

After pushback from beauty brands worried about fulfillment costs and reduced control, TikTok Shop has reversed its planned mandate requirin

Tisha Thompson didn’t wait for perfect timing. After years of learning the business from the inside, she took a leap that most founders woul

With DEI initiatives declining in major retailers, shifts in consumer purchasing behaviors, and an increasing emphasis on direct-to-consumer

NEWS Canvas Beauty, founded by Stormi Steele, has achieved a monumental milestone, generating $3 million in sales during TikTok Shop’s Black Friday event. Selling over 100,000 products in a single day, the brand shattered Steele’s previous record for the highest-grossing live shopping stream on the platform. Steele’s journey with Canvas Beauty began with a mission to create haircare products that celebrate and enhance natural textures. Her ability to connect with her audience